Martech/ Adtech’s Complexity Conundrum.
The marketing and advertising technology industry has been growing following a familiar pattern for the last 15 years. Each year, many new startups or mature
The marketing and advertising technology industry has been growing following a familiar pattern for the last 15 years. Each year, many new startups or mature
The invisible infrastructure of manipulation, disinformation, and industrial-scale PSYOPs A white paper by Judy Shapiro, Founder, The Trust Web An Executive Summary I. Introduction Since
For most of the last decade, the consensus among marketers and technologists has been grim: the open web is dying, and the walled gardens are
When was the last time you mentioned AI in a conversation? From graduates to investors to executives, AI is top of mind. Some will say
There is a TV show called; “Life After People” which describes what would happen if people were suddenly not on this planet. It looks at
GEO, Generative Engine Optimization, (AI Search) is a new paradigm where all companies are starting from zero so bigger companies don’t have a leg up
Automatic optimization of advertising using AI on any platform you encounter is becoming a universal aspect of adtech. Adtech firms see AI optimization as a
Dear Advertisers, Theres no question these are challenging times. Navigating the choppy political waters is fraught with dangers rife with dire consequences. This is why,
In 2009, I had lunch with a longtime friend, we worked at the same agency years ago. Now he was EVP of Strategy at “mega-agency.”
If you find yourself humming the tune to the Peter, Paul and Mary song – that is totally appropriate. That song was a poignant and