Make Sure You’re Asking Questions
AdTech is complex ecosystem that can hide a lot of inefficient or, worse, nefarious activities. To be well-armed means asking lots and lots of questions.
AdTech is complex ecosystem that can hide a lot of inefficient or, worse, nefarious activities. To be well-armed means asking lots and lots of questions.
When the cookie crumbles sometime in 2022, it impacts a wide swath of digital marketing practices and policies. All digital marketing firms; AdTech, agencies and
Why I object to AdTech’s “Mega” ID initiatives and you should too. Dear leaders, colleagues and friends; When the cookie crumbles sometime in 2022, it
Trust is fundamental to successful marketing but AdTech has made that too difficult. By changing perspective, trust in digital marketing can be activated. Many have
In an optimistic moment, here are 52 “wishes” that all marketers would want to happen in AdTech and MarTech in 2021 (if marketers were free
As marketers demand contextual ad placement, the current approaches make marketers think they are getting good contextual ad placement when they are not. Ask
Many an ad exec has tumbled down complicated programmatic rabbit holes with many hidden cervices and budget dead zones. It doesn’t have to be this
Nothing prepared marketers for what happened in 2020 when we were challenged to rethink everything. In the process, everything about AdTech is being re-evaluated by
AdTech displaced “quality” in favor of “firehose quantity,” sanitized by the word “scale.” In a reversal of fortune, today the “firehose quantity” side of the
Why now is the time for a different approach to Ad Metrics because impressions don’t buy – only people do (As published in Ad Age)