My top ten apologies I will never, ever make again as an adtech CEO.
My unlikely journey launching an ad tech startup is a Dickens inspired tale of false starts, misfires and more disasters than most ventures can be
My unlikely journey launching an ad tech startup is a Dickens inspired tale of false starts, misfires and more disasters than most ventures can be
If you find yourself humming the tune to the Peter, Paul and Mary song – that is totally appropriate. That song was a poignant and
To click or not click – that is the question. The “Web” we live in is less and less a trusted place for “Judy Consumer” because too much is unverified and unverifiable.
The juggernaut search ad business is dominated by Google. Unquestionably, this built the Google brand and revenue for decades. It is hard to imagine the
Before the great adtech boom, the advertising model was straightforward – if not simple. Possibly the first and most well-known unifying marketing principle was the
The au courant trend in adtech data are data clean rooms. This is a very clinical and sanitary way to describe the ugly business of
Marketing has radically changed in the last 20 years. It transitioned from being “creative dominant” industry powered by strategy and mass media in limited channels
Nothing evokes more distrust and skepticism than someone declaring oh so emphatically; “Trust me.” Yet that is what adtech has asked us marketers to do
By: Jeanine Moss and Nicole DeMeo Topic Intelligence AI Data gives you the brand specific topics and keywords to invest in before spending on content
It’s heartening to hear the conversations about diversity in marketing shift from “diversity is a good thing” to “diversity is foundational in any high-performance company.”