The Day the Bidding Died: Life After Programmatic
There is a TV show called; “Life After People” which describes what would happen if people were suddenly not on this planet. It looks at
There is a TV show called; “Life After People” which describes what would happen if people were suddenly not on this planet. It looks at
Automatic optimization of advertising using AI on any platform you encounter is becoming a universal aspect of adtech. Adtech firms see AI optimization as a
eCommerce, B2B or B2C, can be exciting but also overwhelming. No matter how you view it, it is understood to be one of the most
My unlikely journey launching an ad tech startup is a Dickens inspired tale of false starts, misfires and more disasters than most ventures can be
If you find yourself humming the tune to the Peter, Paul and Mary song – that is totally appropriate. That song was a poignant and
To click or not click – that is the question. The “Web” we live in is less and less a trusted place for “Judy Consumer” because too much is unverified and unverifiable.
The juggernaut search ad business is dominated by Google. Unquestionably, this built the Google brand and revenue for decades. It is hard to imagine the
Before the great adtech boom, the advertising model was straightforward – if not simple. Possibly the first and most well-known unifying marketing principle was the
The au courant trend in adtech data are data clean rooms. This is a very clinical and sanitary way to describe the ugly business of
Marketing has radically changed in the last 20 years. It transitioned from being “creative dominant” industry powered by strategy and mass media in limited channels