An open letter to marketing leaders as 2021 begins:
Why I object to AdTech’s “Mega” ID initiatives and you should too. Dear leaders, colleagues and friends; When the cookie crumbles sometime in 2022, it
Why I object to AdTech’s “Mega” ID initiatives and you should too. Dear leaders, colleagues and friends; When the cookie crumbles sometime in 2022, it
In an optimistic moment, here are 52 “wishes” that all marketers would want to happen in AdTech and MarTech in 2021 (if marketers were free
As marketers demand contextual ad placement, the current approaches make marketers think they are getting good contextual ad placement when they are not. Ask
Many an ad exec has tumbled down complicated programmatic rabbit holes with many hidden cervices and budget dead zones. It doesn’t have to be this
Nothing prepared marketers for what happened in 2020 when we were challenged to rethink everything. In the process, everything about AdTech is being re-evaluated by
And what does it all mean? Topic Trends from October 19 – November 6; Volume 1 | Edition 1 The Topic Trust Index is a
The AdTech rose isn’t smelling as sweet because savvy marketers now see it for what it is – a lot of promises that may never
I’ve done it. We were testing if a small business owner would get a postcard from a tech service provider and happen to have a
This anonymous confession from the inside one of the traffic verification firms was published in Digiday. It is a hair raising example of how much
Conversations about trust and transparency in ad tech are vexing because complexity in the AdTech supply chain makes accountability excruciatingly tough. Within this complex culture,