Let’s get real about the real world of GEO (Generative Engine Optimization).
Everyone understands that AI is changing virtually every aspect of marketing. Yet while everyone is looking at using AI to create everything from video to
Everyone understands that AI is changing virtually every aspect of marketing. Yet while everyone is looking at using AI to create everything from video to
GEO, Generative Engine Optimization, (AI Search) is a new paradigm where all companies are starting from zero so bigger companies don’t have a leg up
A lot of hype explores all the ways AI will disrupt everything – all at once. From business to families, AI will be significant in
Automatic optimization of advertising using AI on any platform you encounter is becoming a universal aspect of adtech. Adtech firms see AI optimization as a
As quickly as AI captured the attention of every agency and marketer, the dark side of AI has captured as much attention – maybe more.
For decades, the world of search engine optimization (SEO) was the domain of keywords, search volume, and technical precision. Success was measured by ranking for
eCommerce, B2B or B2C, can be exciting but also overwhelming. No matter how you view it, it is understood to be one of the most
Remember when programmatic platforms were introduced circa 2009? These heady days were full of potential of what programmatic could do. Programmatic buying seemed like a
My unlikely journey launching an ad tech startup is a Dickens inspired tale of false starts, misfires and more disasters than most ventures can be
Dear Advertisers, Theres no question these are challenging times. Navigating the choppy political waters is fraught with dangers rife with dire consequences. This is why,