The New Prescription for Prescription Drug Advertising.
Elections have consequences and this election is no different. During the campaign, Robert Francis Kennedy Jr. (RFK) announced that, as Trump’s Health Chief, he would
Elections have consequences and this election is no different. During the campaign, Robert Francis Kennedy Jr. (RFK) announced that, as Trump’s Health Chief, he would
Politics has always been driven by constituent segmentation. From fund raising to local canvasing efforts, the central operating model started with the audience segment –
Creative breakthroughs never play it safe. Media success stories never play it safe. Yet, when it comes to adtech, playing it safe is BAU. The
Relativity, 1953 – M.C. Escher This famous image is an example of a mind puzzle. Everything looks as it should, staircases in a building. But
The juggernaut search ad business is dominated by Google. Unquestionably, this built the Google brand and revenue for decades. It is hard to imagine the
About six months ago, my mom had a fall which resulted in a traumatic brain injury. This accident changed her in fundamental ways. Before the
6 transformative creative AI trends that will dominate 2024 There are a few times in the great arch of history that one consciously knows they
Before the great adtech boom, the advertising model was straightforward – if not simple. Possibly the first and most well-known unifying marketing principle was the
The au courant trend in adtech data are data clean rooms. This is a very clinical and sanitary way to describe the ugly business of
Marketing has radically changed in the last 20 years. It transitioned from being “creative dominant” industry powered by strategy and mass media in limited channels