Beyond the Click: A Trust-Based Model for AdTech
To click or not click – that is the question. The “Web” we live in is less and less a trusted place for “Judy Consumer” because too much is unverified and unverifiable.
To click or not click – that is the question. The “Web” we live in is less and less a trusted place for “Judy Consumer” because too much is unverified and unverifiable.
Automatic optimization of advertising on automated ad platforms is a universal aspect of adtech. Adtech firms see AI optimization as a key differentiator giving advertisers
The Internet’s steep fall from its earliest promise is tragic. Here’s what it will take to get it back to the way it was supposed
Recently I had the pleasure of talking to marketing veteran Rob Beeler of Beeler.tech about all thing adtech – the good the bad and the
“Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the
I wonder how many of you have ever seen a pager. I assume that anyone under 30 would hardly recognize pagers for the innovation they
Marketers have been trained to believe in scalable digital media buys. The thinking has been that scale buys allows advertisers to fish in a big
Ask anyone involved in any aspect of marketing and you are likely to hear a tale of doubt, depression and discouragement. Agencies are down trodden
Marc Goldberg is a contributor for the Trust Web Times. Marc is also the Chief Revenue Officer of Method Media Intelligence an MRC accredited ad
Marc Goldberg is a contributor for the Trust Web Times. Marc is also the Chief Revenue Officer of Method Media Intelligence an MRC accredited ad verification and measurement