The surprising and single mega trend (yes – just one) for 2023.
If you were paying attention, 2022 was the year the bloom came off the “mega rose.” Adtech’s mega players are experiencing declines in revenue and
If you were paying attention, 2022 was the year the bloom came off the “mega rose.” Adtech’s mega players are experiencing declines in revenue and
When Facebook and Google report lower ad revenue, they position it as a symptom of a significant economic slowdown. Mark Zuckerberg explains his company’s massive
The Internet’s steep fall from its earliest promise is tragic. Here’s what it will take to get it back to the way it was supposed
“Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the
Get smart about how Google and Facebook ad platforms are designed so you can tilt the odds back in your favor. ______________________________________________________________________ A Brief Glossary
Let’s all take a moment to collectively mourn our loss of the dream called “The Web.” Born about 20 years ago, I come to bury
What if Social Media titans can be brought under control easier than anyone thought possible? The simplest answer may surprise you at how fast and
Nothing prepared marketers for what happened in 2020 when we were challenged to rethink everything. In the process, everything about AdTech is being re-evaluated by
The AdTech rose isn’t smelling as sweet because savvy marketers now see it for what it is – a lot of promises that may never
I am the least likely AdTech radical ever. I think in evolutionary terms – advocating thoughtful and incremental progress. I am not the “burn the