MARKETING TECH GOING IN REVERSE
For most of the 2010s, digital advertising had a trust problem. Five years ago, adtech was moving from instability toward accountability. However, lately that velocity
For most of the 2010s, digital advertising had a trust problem. Five years ago, adtech was moving from instability toward accountability. However, lately that velocity
How Marketing Technology Became the Engine of Democratic Decline, Rising Hate, and the Collapse of Shared Truth This white paper provides documented evidence that much
We all understand, almost instinctively, why monopolies are bad. Less choice for customers. Less accountability from the companies holding the power. Less value delivered to
The invisible infrastructure of manipulation, disinformation, and industrial-scale PSYOPs A white paper by Judy Shapiro, Founder, The Trust Web An Executive Summary I. Introduction Since
For most of the last decade, the consensus among marketers and technologists has been grim: the open web is dying, and the walled gardens are
Automatic optimization of advertising using AI on any platform you encounter is becoming a universal aspect of adtech. Adtech firms see AI optimization as a
eCommerce, B2B or B2C, can be exciting but also overwhelming. No matter how you view it, it is understood to be one of the most
Mark Zuckerberg lit a fuse, walked away, and detonated the world of media from a safe distance. Meta changed the fact-checking game. You’ve read all
About six months ago, my mom had a fall which resulted in a traumatic brain injury. This accident changed her in fundamental ways. Before the
If you were paying attention, 2022 was the year the bloom came off the “mega rose.” Adtech’s mega players are experiencing declines in revenue and