Marketing’s New Power Couple: Affiliate and Influencer Marketing
For most of the last two decades, affiliate marketing and influencer marketing lived in separate houses. They showed up in different budget lines, reported to
For most of the last two decades, affiliate marketing and influencer marketing lived in separate houses. They showed up in different budget lines, reported to
For most of the 2010s, digital advertising had a trust problem. Five years ago, adtech was moving from instability toward accountability. However, lately that velocity
The real risk isn’t AI buying your ad. It’s AI agents talking to other AI agents — with permissions nobody double-checked. Every marketing team now
SMaaSH –
Software and Management as a Service Hub.
Why Digital Marketers Desperately Need an Alternative to the Scale and Surveillance Marketing Tech Engine of Today There is a now famous quote from Henry
How Marketing Technology Became the Engine of Democratic Decline, Rising Hate, and the Collapse of Shared Truth This white paper provides documented evidence that much
We all understand, almost instinctively, why monopolies are bad. Less choice for customers. Less accountability from the companies holding the power. Less value delivered to
The invisible infrastructure of manipulation, disinformation, and industrial-scale PSYOPs A white paper by Judy Shapiro, Founder, The Trust Web An Executive Summary I. Introduction Since
Guest Post from John Miller, President & Founder, Scribewise The AI search era is here, and it’s awesome. AI search is, somewhat paradoxically, a more
If you find yourself humming the tune to the Peter, Paul and Mary song – that is totally appropriate. That song was a poignant and