♫ Where have all the [agency] margins gone? ♫
If you find yourself humming the tune to the Peter, Paul and Mary song – that is totally appropriate. That song was a poignant and
If you find yourself humming the tune to the Peter, Paul and Mary song – that is totally appropriate. That song was a poignant and
When we think of Great Extinction events, we think of the dinosaurs or the endangered leopard. I always wondered how the last of a species
Automatic optimization of advertising on automated ad platforms is a universal aspect of adtech. Adtech firms see AI optimization as a key differentiator giving advertisers
Imagine, for a moment it’s 1984. You wake as usual in your analog world; everything looks the same. At night, as you relax, you see
Marketers have been trained to believe in scalable digital media buys. The thinking has been that scale buys allows advertisers to fish in a big
Marc Goldberg is a contributor for the Trust Web Times. Marc is also the Chief Revenue Officer of Method Media Intelligence an MRC accredited ad verification and measurement
In an optimistic moment, here are 52 “wishes” that all marketers would want to happen in AdTech and MarTech in 2021 (if marketers were free
This anonymous confession from the inside one of the traffic verification firms was published in Digiday. It is a hair raising example of how much
Let’s imagine, for a moment, that it is the year 1997. The first digital ads were hand coded and hand placed onto specific web sites.