Reality Check: Top eight digital promises no marketer should believe anymore.
The AdTech rose isn’t smelling as sweet because savvy marketers now see it for what it is – a lot of promises that may never
The AdTech rose isn’t smelling as sweet because savvy marketers now see it for what it is – a lot of promises that may never
This anonymous confession from the inside one of the traffic verification firms was published in Digiday. It is a hair raising example of how much
Trust Is the Casualty When Platforms Aren’t Accountable. Published in: Ad Age Marketers’ trust in the ad-tech world is on the decline for lots of
Why the Trust Web Times is so important for advertisers, agencies & publisher – right now! My tenure in marketing doesn’t go all the way
Judy Consumer
Once we accept that AdTech fails marketers often, we create the space for radical new approaches to allow trust to dominate in the online world.