MARKETING TECH GOING IN REVERSE
For most of the 2010s, digital advertising had a trust problem. Five years ago, adtech was moving from instability toward accountability. However, lately that velocity
For most of the 2010s, digital advertising had a trust problem. Five years ago, adtech was moving from instability toward accountability. However, lately that velocity
SMaaSH –
Software and Management as a Service Hub.
We have all experienced the thrill of putting a few prompts into an AI platform and within minutes we see a well-crafted deliverable. We are
The Real Diagnosis: AI Slop Is an Architecture Failure, Not a Model Failure Everyone is worried about AI creating AI slop content. It is generic,
ECOMMERCE STRATEGY BRIEF: Part One Last week, Google quietly announced something that has the potential to fundamentally rewire how online shopping works. The launch of
Why Digital Marketers Desperately Need an Alternative to the Scale and Surveillance Marketing Tech Engine of Today There is a now famous quote from Henry
The marketing and advertising technology industry has been growing following a familiar pattern for the last 15 years. Each year, many new startups or mature
For most of the last decade, the consensus among marketers and technologists has been grim: the open web is dying, and the walled gardens are
With so so much hype around GEO (Generative Search Engine Optimization – a.k.a. – AI Search) it is easy to get lost, confused or just
To click or not click – that is the question. The “Web” we live in is less and less a trusted place for “Judy Consumer” because too much is unverified and unverifiable.