Beyond the Click: A Trust-Based Model for AdTech
To click or not click – that is the question. The “Web” we live in is less and less a trusted place for “Judy Consumer” because too much is unverified and unverifiable.
To click or not click – that is the question. The “Web” we live in is less and less a trusted place for “Judy Consumer” because too much is unverified and unverifiable.
Before the great adtech boom, the advertising model was straightforward – if not simple. Possibly the first and most well-known unifying marketing principle was the
The au courant trend in adtech data are data clean rooms. This is a very clinical and sanitary way to describe the ugly business of
By: Jeanine Moss and Nicole DeMeo Topic Intelligence AI Data gives you the brand specific topics and keywords to invest in before spending on content
Beneath the mundane chatter about the cookie crumbling, you will detect something quite extraordinary; the existential terror that lies at the heart of the Great
Marc Goldberg is a contributor for the Trust Web Times. Marc is also the Chief Revenue Officer of Method Media Intelligence an MRC accredited ad
It would be helpful to know who is writing the rules in this complex game- changing landscape but clear answers are in short supply. Every
Marc Goldberg is a contributor for the Trust Web Times. Marc is also the Chief Revenue Officer of Method Media Intelligence an MRC accredited ad
Marc Goldberg is a contributor for the Trust Web Times. Marc is also the Chief Revenue Officer of Method Media Intelligence an MRC accredited ad
Marc Goldberg is a contributor for the Trust Web Times. Marc is also the Chief Revenue Officer of Method Media Intelligence an MRC accredited ad verification and measurement