data

Will the real GEO GAME PLAN please stand up.

With so so much hype around GEO (Generative Search Engine Optimization – a.k.a. – AI Search) it is easy to get lost, confused or just

Beyond the Click: A Trust-Based Model for AdTech

To click or not click – that is the question. The “Web” we live in is less and less a trusted place for “Judy Consumer” because too much is unverified and unverifiable.

The Unifying Principle Of Adtech.

Before the great adtech boom, the advertising model was straightforward – if not simple. Possibly the first and most well-known unifying marketing principle was the

There is nothing clean about data clean rooms.

The au courant trend in adtech data are data clean rooms. This is a very clinical and sanitary way to describe the ugly business of

Know What Content Converts Best Before You Invest

By: Jeanine Moss and Nicole DeMeo Topic Intelligence AI Data gives you the brand specific topics and keywords to invest in before spending on content

The great cookie kerfuffle.

Beneath the mundane chatter about the cookie crumbling, you will detect something quite extraordinary; the existential terror that lies at the heart of the Great