The new disruptive thinking around Trust in digital advertising
Once we accept that AdTech fails marketers often, we create the space for radical new approaches to allow trust to dominate in the online world.
Once we accept that AdTech fails marketers often, we create the space for radical new approaches to allow trust to dominate in the online world.
“Keyword Blocking Hits ‘Black Lives Matter’ Content.” That’s the Ad Age headline from last week that I can’t stop thinking about. The article is about advertisers preventing
Confusing Language Has Hobbled the Ad-Tech Landscape As published in Ad Age Adtech’s technically dense language is propelled by disruptive algorithms and technology that attracted
We are at the start of what I fear will be a paradox in hiring. The economy will grow. Jobs will come back. Unemployment will
It was inevitable. The cookie that drives much of the digital adtech world is crumbling. Forgetting the technical jargon for a moment, it is the
By: Judy Shapiro as published in Ad Age Recently, PluggedBD held an executive-level roundtable titled “Transparency, Measurement and Viewability in the Digital Age,” which began with
As published in Ad Age In the 2000s, agencies were profitably mastering “quality” niche marketing with “new” media like cable, direct marketing and customized print. By
As published in Ad Age I think I may be the loneliest woman working in ad tech today. This post is my virtual version of
As published in Entrepreneur It’s no secret that marketers are struggling to adapt to a tech-heavy, algorithmic-driven marketing landscape. Adapt or die is what technologists tell
I am more of a consensus builder rather than “burn the house down” type of change agenct. Yet, in the space of a few weeks