Traffic Authentication: The Most Nettlesome Issue In Ad Tech
As published in Ad Age Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening
As published in Ad Age Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening
As published in Ad Age Four Dangers Lurking Beneath the Seduction of Marketing Automation The ancient legend of the sirens who seduced sailors with their
As published in AdExchanger I don’t believe it’s an overstatement to suggest we are witnessing the first real rightsizing of digital media impressions since ad
As published in HuffingtonPost This post is best framed with this old African proverb: An elephant can never see the world through the ant’s eyes,
As published in Entrepreneur In the United States right now, in some conference room or coffee shop, a potential investor is asking an eager CEO
As published in Entrepreneur My unlikely journey of launching an ad-tech startup is almost a Dickensian tale, with false starts, misfires and more disasters than most
As published in Ad Age Many have described ad tech as a black box sitting atop a runaway train, with marketers in the caboose, fearful
After nearly a decade of digital disruption, you’d think things might have started to settle down. Not a chance. The next big tech battle is brewing, and it’s all about market dominance when it comes to owning the “customer journey.”