How To Close The B-To-B Ad-Tech Gap
As published in Ad Age Recently, I saw an IAB b-to-b programmatic study that revealed nearly half of b-to-b marketers don’t even know what programmatic
As published in Ad Age Recently, I saw an IAB b-to-b programmatic study that revealed nearly half of b-to-b marketers don’t even know what programmatic
In the past three years, I have seen nearly dozens of dreamily written articles espousing the virtues of all the new data ventures or AI
After nearly a decade of digital disruption, you’d think things might have started to settle down. Not a chance. The next big tech battle is brewing, and it’s all about market dominance when it comes to owning the “customer journey.”