Confessions of a fed-up ad fraud researcher: ‘Prevention is always behind’
This anonymous confession from the inside one of the traffic verification firms was published in Digiday. It is a hair raising example of how much
This anonymous confession from the inside one of the traffic verification firms was published in Digiday. It is a hair raising example of how much
Conversations about trust and transparency in ad tech are vexing because complexity in the AdTech supply chain makes accountability excruciatingly tough. Within this complex culture,
RBG influence reached far more than just the justice sector and showed us how one person can make a difference and an enduring societal impact.
Once we accept that AdTech fails marketers often, we create the space for radical new approaches to allow trust to dominate in the online world.
“Keyword Blocking Hits ‘Black Lives Matter’ Content.” That’s the Ad Age headline from last week that I can’t stop thinking about. The article is about advertisers preventing
Analysts like Gartner are echoing marketers’ worst fears. They recently published a study that reveals by 2025, 80% of marketers who have invested in personalization
How have seasoned community builders launched and grown their communities? This was what I sought to answer when creating a talk for Social Media Strategy
As published in Ad Age Four Dangers Lurking Beneath the Seduction of Marketing Automation The ancient legend of the sirens who seduced sailors with their
As published in Ad Age “I have not failed. I’ve just found 10,000 ways that won’t work.” — Thomas Edison. As marketers, we are master
As published in Social Media Today Nothing rankles the ire of any marketer with even a tad of experience more than those highly touted “new”