When did playing it safe ever amount to anything wonderful in marketing?
Creative breakthroughs never play it safe. Media success stories never play it safe. Yet, when it comes to adtech, playing it safe is BAU. The
Creative breakthroughs never play it safe. Media success stories never play it safe. Yet, when it comes to adtech, playing it safe is BAU. The
The continuing saga of digital media and ads Three ad guys walk into a podcast pre-call. The answer to that enigmatic half joke in a
6 transformative creative AI trends that will dominate 2024 There are a few times in the great arch of history that one consciously knows they
Before the great adtech boom, the advertising model was straightforward – if not simple. Possibly the first and most well-known unifying marketing principle was the
It is a question that many are asking given the explosion of AI driven tools and technologies. Out of curiosity, it is a question
Every marketer, from big budget advertisers to startups, has heard the “Fail Fast” advice first espoused by Mark Zuckerberg and his now famous “Move fast
Recently I had the pleasure of talking to marketing veteran Rob Beeler of Beeler.tech about all thing adtech – the good the bad and the
Special Guest Column by Shailin Dhar, CEO and Founder, Method Media Intelligence I’ve written previously about the Sisyphean task of “dismantling” bot operations. In the past week, both
Marketers have been trained to believe in scalable digital media buys. The thinking has been that scale buys allows advertisers to fish in a big
Ask anyone involved in any aspect of marketing and you are likely to hear a tale of doubt, depression and discouragement. Agencies are down trodden