Let’s get real about the real world of GEO (Generative Engine Optimization).
Everyone understands that AI is changing virtually every aspect of marketing. Yet while everyone is looking at using AI to create everything from video to
Everyone understands that AI is changing virtually every aspect of marketing. Yet while everyone is looking at using AI to create everything from video to
GEO, Generative Engine Optimization, (AI Search) is a new paradigm where all companies are starting from zero so bigger companies don’t have a leg up
For decades, branding has been about shaping human perception. Companies invested in stories, visuals, and campaigns designed to spark emotion and inspire loyalty. But today,
As quickly as AI captured the attention of every agency and marketer, the dark side of AI has captured as much attention – maybe more.
eCommerce, B2B or B2C, can be exciting but also overwhelming. No matter how you view it, it is understood to be one of the most
Dear Advertisers, Theres no question these are challenging times. Navigating the choppy political waters is fraught with dangers rife with dire consequences. This is why,
Automatic optimization of advertising using AI on any platform you encounter is becoming a universal aspect of adtech. Adtech firms see AI optimization as a
I am too often surprised how dramatically Google Search Engine Marketing (SEM) has changed in 2024 yet, at the same time, how infrequently all this
Creative breakthroughs never play it safe. Media success stories never play it safe. Yet, when it comes to adtech, playing it safe is BAU. The
The continuing saga of digital media and ads Three ad guys walk into a podcast pre-call. The answer to that enigmatic half joke in a