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AdTech Reboot

Performance platforms

52 AdTech wishes for 2021

In an optimistic moment, here are 52 “wishes” that all marketers would want to happen in AdTech and MarTech in 2021 (if marketers were free

50 shades of AdTech ethical gray.

Conversations about trust and transparency in ad tech are vexing because complexity in the AdTech supply chain makes accountability excruciatingly tough. Within this complex culture,