Mind The Measurement Gap
Short-term metrics keep passing judgment on long-term marketing. There’s a new way to bring the two in sync. My time at Advertising Week was revealing.
Short-term metrics keep passing judgment on long-term marketing. There’s a new way to bring the two in sync. My time at Advertising Week was revealing.
For most of the 2010s, digital advertising had a trust problem. Five years ago, adtech was moving from instability toward accountability. However, lately that velocity
The real risk isn’t AI buying your ad. It’s AI agents talking to other AI agents — with permissions nobody double-checked. Every marketing team now
A Brief History of Tracking — From Golden Age to Data Decay The story of identity tracking technology begins, in earnest, around 2010. That year
Why Digital Marketers Desperately Need an Alternative to the Scale and Surveillance Marketing Tech Engine of Today There is a now famous quote from Henry
How Marketing Technology Became the Engine of Democratic Decline, Rising Hate, and the Collapse of Shared Truth This white paper provides documented evidence that much
The marketing and advertising technology industry has been growing following a familiar pattern for the last 15 years. Each year, many new startups or mature
There is a TV show called; “Life After People” which describes what would happen if people were suddenly not on this planet. It looks at
Elections have consequences and this election is no different. During the campaign, Robert Francis Kennedy Jr. (RFK) announced that, as Trump’s Health Chief, he would
The continuing saga of digital media and ads Three ad guys walk into a podcast pre-call. The answer to that enigmatic half joke in a