The Identity Crisis: How Marketing Tech Built, Broke, and May Finally Transcend the Cookie
A Brief History of Tracking — From Golden Age to Data Decay The story of identity tracking technology begins, in earnest, around 2010. That year
A Brief History of Tracking — From Golden Age to Data Decay The story of identity tracking technology begins, in earnest, around 2010. That year
Why Digital Marketers Desperately Need an Alternative to the Scale and Surveillance Marketing Tech Engine of Today There is a now famous quote from Henry
How Marketing Technology Became the Engine of Democratic Decline, Rising Hate, and the Collapse of Shared Truth This white paper provides documented evidence that much
The marketing and advertising technology industry has been growing following a familiar pattern for the last 15 years. Each year, many new startups or mature
There is a TV show called; “Life After People” which describes what would happen if people were suddenly not on this planet. It looks at
Elections have consequences and this election is no different. During the campaign, Robert Francis Kennedy Jr. (RFK) announced that, as Trump’s Health Chief, he would
The continuing saga of digital media and ads Three ad guys walk into a podcast pre-call. The answer to that enigmatic half joke in a
Marketing has radically changed in the last 20 years. It transitioned from being “creative dominant” industry powered by strategy and mass media in limited channels
When Facebook and Google report lower ad revenue, they position it as a symptom of a significant economic slowdown. Mark Zuckerberg explains his company’s massive
That jewel of a visual image came from a tweet by “The Last Party Cookie” (a clever play on the imminent death of the Adtech’s