Automatic optimization of advertising using AI on any platform you encounter is becoming a universal aspect of adtech. Adtech firms see AI optimization as a
“Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution.” – Einstein I
The au courant trend in adtech data are data clean rooms. This is a very clinical and sanitary way to describe the ugly business of
Marketing has radically changed in the last 20 years. It transitioned from being “creative dominant” industry powered by strategy and mass media in limited channels
Groundbreaking AI ChatGPT has erupted on the collective consciousness as a savior or, depending on your perspective, as satan. Most of us understand, it is
When Facebook and Google report lower ad revenue, they position it as a symptom of a significant economic slowdown. Mark Zuckerberg explains his company’s massive
Recently I had the pleasure of talking to marketing veteran Rob Beeler of Beeler.tech about all thing adtech – the good the bad and the
Time to build, finally, the hearth in the digital marketing house. It was inevitable. The cookie that drives much of the digital adtech world is
I am struck at how cultish many programmatic tech folks sound. The echoes of their blind devotion ring loudly as they spew their vitriol to
Marc Goldberg is a contributor for the Trust Web Times. Marc is also the Chief Revenue Officer of Method Media Intelligence an MRC accredited ad verification and measurement
