Cracking the code on eCommerce: Top 10 tips and tricks
eCommerce, B2B or B2C, can be exciting but also overwhelming. No matter how you view it, it is understood to be one of the most
eCommerce, B2B or B2C, can be exciting but also overwhelming. No matter how you view it, it is understood to be one of the most
Remember when programmatic platforms were introduced circa 2009? These heady days were full of potential of what programmatic could do. Programmatic buying seemed like a
My unlikely journey launching an ad tech startup is a Dickens inspired tale of false starts, misfires and more disasters than most ventures can be
Automatic optimization of advertising using AI on any platform you encounter is becoming a universal aspect of adtech. Adtech firms see AI optimization as a
“Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution.” – Einstein I
The au courant trend in adtech data are data clean rooms. This is a very clinical and sanitary way to describe the ugly business of
Marketing has radically changed in the last 20 years. It transitioned from being “creative dominant” industry powered by strategy and mass media in limited channels
Groundbreaking AI ChatGPT has erupted on the collective consciousness as a savior or, depending on your perspective, as satan. Most of us understand, it is
When Facebook and Google report lower ad revenue, they position it as a symptom of a significant economic slowdown. Mark Zuckerberg explains his company’s massive
Recently I had the pleasure of talking to marketing veteran Rob Beeler of Beeler.tech about all thing adtech – the good the bad and the