Is AI the Extinction Event for the Largest Holding Companies?
Even as I write these words, I am twitching. I started my career at a large ad agency that serviced some of the largest advertisers,
Even as I write these words, I am twitching. I started my career at a large ad agency that serviced some of the largest advertisers,
Short-term metrics keep passing judgment on long-term marketing. There’s a new way to bring the two in sync. My time at Advertising Week was revealing.
Why the real optimization story for brands and agencies is architecture, not output Ask ten marketers what “AI optimization” means and you will get ten
The Pilot Trap Every organization racing to adopt AI seems to follow the same playbook: pick a use case, run a controlled pilot, measure the
Einstein did not update physics. He broke the model and forced a rebuild. Before Special Relativity, space and time were characterized as independent elements in
The AI Productivity Trap (And Why Most Teams Are In It) Most marketing organizations using AI today are not building AI infrastructure. They are buying
ECOMMERCE STRATEGY BRIEF: Part One Last week, Google quietly announced something that has the potential to fundamentally rewire how online shopping works. The launch of
Why Digital Marketers Desperately Need an Alternative to the Scale and Surveillance Marketing Tech Engine of Today There is a now famous quote from Henry
How Marketing Technology Became the Engine of Democratic Decline, Rising Hate, and the Collapse of Shared Truth This white paper provides documented evidence that much
Every truly transformative technology eventually rewrites the body that wields it. We tend to think of our tools as things we use—external, separate, under our