
What’s in a Name? It Turns Out a Lot.
A prospective client asked me a question recently that I thought would have an easy answer. “How do people choose your firm over the others?”

A prospective client asked me a question recently that I thought would have an easy answer. “How do people choose your firm over the others?”

We all understand, almost instinctively, why monopolies are bad. Less choice for customers. Less accountability from the companies holding the power. Less value delivered to

For most of the last decade, the consensus among marketers and technologists has been grim: the open web is dying, and the walled gardens are
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