The fight for Adtech user privacy isn’t about privacy at all.
If users don’t seem to really care about their digital privacy enough to do anything different – why should the industry care so much? When
If users don’t seem to really care about their digital privacy enough to do anything different – why should the industry care so much? When
Here’s what’s on Marketers’ minds. Topic Trends from January 1 – January 31; Volume 1 | Edition 2 Nothing prepared the nation for what was
And what does it all mean? Topic Trends from October 19 – November 6; Volume 1 | Edition 1 The Topic Trust Index is a
Confusing Language Has Hobbled the Ad-Tech Landscape As published in Ad Age Adtech’s technically dense language is propelled by disruptive algorithms and technology that attracted
As published in Ad Age Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening
It’s Time for Advertisers to Focus on People First, Not Technology As published in Ad Age. “Go big or go home” is the mantra that
As published in HuffingtonPost This post is best framed with this old African proverb: An elephant can never see the world through the ant’s eyes,
As published in AdExchanger I don’t believe it’s an overstatement to suggest we are witnessing the first real rightsizing of digital media impressions since ad
In the past three years, I have seen nearly dozens of dreamily written articles espousing the virtues of all the new data ventures or AI