The surprising reason AdTech is so so so toxic (and what you can do about it).
For all the prognostications about why AdTech is so toxic, the answer is simpler than we think which creates the space for real change in
For all the prognostications about why AdTech is so toxic, the answer is simpler than we think which creates the space for real change in
This anonymous confession from the inside one of the traffic verification firms was published in Digiday. It is a hair raising example of how much
Conversations about trust and transparency in ad tech are vexing because complexity in the AdTech supply chain makes accountability excruciatingly tough. Within this complex culture,
Let’s imagine, for a moment, that it is the year 1997. The first digital ads were hand coded and hand placed onto specific web sites.
Why the Trust Web Times is so important for advertisers, agencies & publisher – right now! My tenure in marketing doesn’t go all the way
I am the least likely AdTech radical ever. I think in evolutionary terms – advocating thoughtful and incremental progress. I am not the “burn the
Judy Consumer
By: Craig Danuloff (@cdanuloff) (Guest post by Craig Danuloff. Full bio below) The Social Dilemma is a terrifying documentary about the toxic combination of social media and
Once we accept that AdTech fails marketers often, we create the space for radical new approaches to allow trust to dominate in the online world.
Analysts like Gartner are echoing marketers’ worst fears. They recently published a study that reveals by 2025, 80% of marketers who have invested in personalization