The Great Equalizer: AI Search is a new beginning for small business
GEO, Generative Engine Optimization, (AI Search) is a new paradigm where all companies are starting from zero so bigger companies don’t have a leg up
GEO, Generative Engine Optimization, (AI Search) is a new paradigm where all companies are starting from zero so bigger companies don’t have a leg up
A lot of hype explores all the ways AI will disrupt everything – all at once. From business to families, AI will be significant in
Automatic optimization of advertising using AI on any platform you encounter is becoming a universal aspect of adtech. Adtech firms see AI optimization as a
As quickly as AI captured the attention of every agency and marketer, the dark side of AI has captured as much attention – maybe more.
In 2009, I had lunch with a longtime friend, we worked at the same agency years ago. Now he was EVP of Strategy at “mega-agency.”
Mark Zuckerberg lit a fuse, walked away, and detonated the world of media from a safe distance. Meta changed the fact-checking game. You’ve read all
Way way way back in 2021, I wrote an article called The Great Cookie Kerfuffle (https://trustwebtimes.com/the-great-cookie-kerfuffle/) where I unpacked Google’s grand cookie killing announcement. It
To click or not click – that is the question. The “Web” we live in is less and less a trusted place for “Judy Consumer” because too much is unverified and unverifiable.
The sites we go to and the apps we use run on data. Our data. One of the most important pieces of data comes from
The juggernaut search ad business is dominated by Google. Unquestionably, this built the Google brand and revenue for decades. It is hard to imagine the