Mind The Measurement Gap
Short-term metrics keep passing judgment on long-term marketing. There’s a new way to bring the two in sync. My time at Advertising Week was revealing.
Short-term metrics keep passing judgment on long-term marketing. There’s a new way to bring the two in sync. My time at Advertising Week was revealing.
The Real Diagnosis: AI Slop Is an Architecture Failure, Not a Model Failure Everyone is worried about AI creating AI slop content. It is generic,
The AI Productivity Trap (And Why Most Teams Are In It) Most marketing organizations using AI today are not building AI infrastructure. They are buying
As digital and AI seem to take over – here’s an old fashioned fairy tale for the holiday season. It’s got a villain, a heroine
I caught a Twitter thread recently about how $300 Billion of media will flow through programmatic pipes. There was a pile-on of comments about all
Every marketer, from big budget advertisers to startups, has heard the “Fail Fast” advice first espoused by Mark Zuckerberg and his now famous “Move fast
Marketing During Pandemic The words “trust” and “community” are having a moment in marketing since the pandemic. But like the words “uncertain times,” they’re meaningless