Will the real GEO GAME PLAN please stand up.
With so so much hype around GEO (Generative Search Engine Optimization – a.k.a. – AI Search) it is easy to get lost, confused or just
With so so much hype around GEO (Generative Search Engine Optimization – a.k.a. – AI Search) it is easy to get lost, confused or just
Automatic optimization of advertising using AI on any platform you encounter is becoming a universal aspect of adtech. Adtech firms see AI optimization as a
As quickly as AI captured the attention of every agency and marketer, the dark side of AI has captured as much attention – maybe more.
Remember when programmatic platforms were introduced circa 2009? These heady days were full of potential of what programmatic could do. Programmatic buying seemed like a
Automatic optimization of advertising using AI on any platform you encounter is becoming a universal aspect of adtech. Adtech firms see AI optimization as a
In 2009, I had lunch with a longtime friend, we worked at the same agency years ago. Now he was EVP of Strategy at “mega-agency.”
“Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution.” – Einstein I
I am too often surprised how dramatically Google Search Engine Marketing (SEM) has changed in 2024 yet, at the same time, how infrequently all this
6 transformative creative AI trends that will dominate 2024 There are a few times in the great arch of history that one consciously knows they
It is a question that many are asking given the explosion of AI driven tools and technologies. Out of curiosity, it is a question