ChatGPT will make marketing life easier and harder.
Groundbreaking AI ChatGPT has erupted on the collective consciousness as a savior or, depending on your perspective, as satan. Most of us understand, it is
Groundbreaking AI ChatGPT has erupted on the collective consciousness as a savior or, depending on your perspective, as satan. Most of us understand, it is
When Facebook and Google report lower ad revenue, they position it as a symptom of a significant economic slowdown. Mark Zuckerberg explains his company’s massive
I was greeted one day with a response on Twitter from an artist about AI generated art characterized as a creatives person’s worst nightmare: “Problem
I wonder how many of you have ever seen a pager. I assume that anyone under 30 would hardly recognize pagers for the innovation they
Get smart about how Google and Facebook ad platforms are designed so you can tilt the odds back in your favor. ______________________________________________________________________ A Brief Glossary
I am struck at how cultish many programmatic tech folks sound. The echoes of their blind devotion ring loudly as they spew their vitriol to
Usually, big SEO changes barely get attention beyond web geeks. Not this time. No one, not even CMOs, can remain ignorant of the SEO changes
Is the ABM juice worth the squeeze? The answer is simple. The concept of ABM (Account based marketing) is simple enough. Decide which firms you
Marc Goldberg is a contributor for the Trust Web Times. Marc is also the Chief Revenue Officer of Method Media Intelligence an MRC accredited ad verification and measurement
Marketers of all sizes are waging pitched battles trying to understand the ROI of their campaigns. Winning this war requires simplicity to carry the day.