“You can have any color car you want as long as it is black.”
Call me Elona or call me crazy, but it’s time AdTech saw a new type of car engine that works transparently and honorably for advertisers.
Call me Elona or call me crazy, but it’s time AdTech saw a new type of car engine that works transparently and honorably for advertisers.
When the cookie crumbles sometime in 2022, it impacts a wide swath of digital marketing practices and policies. All digital marketing firms; AdTech, agencies and
As published in Ad Age Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening
In a moment of frustration after meeting some potential tech partners who seemed not to sense that going forward, ad tech will be about the
As published in Ad Age Four Dangers Lurking Beneath the Seduction of Marketing Automation The ancient legend of the sirens who seduced sailors with their
As published in Entrepreneur In the United States right now, in some conference room or coffee shop, a potential investor is asking an eager CEO