The surprising and single mega trend (yes – just one) for 2023.
If you were paying attention, 2022 was the year the bloom came off the “mega rose.” Adtech’s mega players are experiencing declines in revenue and
If you were paying attention, 2022 was the year the bloom came off the “mega rose.” Adtech’s mega players are experiencing declines in revenue and
When Facebook and Google report lower ad revenue, they position it as a symptom of a significant economic slowdown. Mark Zuckerberg explains his company’s massive
I write this as a long time and unabashed fan going back as far as 2008 where I published many an article gushing to my
Automatic optimization of advertising on automated ad platforms is a universal aspect of adtech. Adtech firms see AI optimization as a key differentiator giving advertisers
I caught a Twitter thread recently about how $300 Billion of media will flow through programmatic pipes. There was a pile-on of comments about all
That jewel of a visual image came from a tweet by “The Last Party Cookie” (a clever play on the imminent death of the Adtech’s
Imagine, for a moment it’s 1984. You wake as usual in your analog world; everything looks the same. At night, as you relax, you see
The Unknowable Distortion Field has harkened the Digital Dark Ages era putting our nation’s very Democracy at risk. What went wrong and how do we
The Internet’s steep fall from its earliest promise is tragic. Here’s what it will take to get it back to the way it was supposed
Recently I had the pleasure of talking to marketing veteran Rob Beeler of Beeler.tech about all thing adtech – the good the bad and the