Tossing our cookies
The sites we go to and the apps we use run on data. Our data. One of the most important pieces of data comes from
The sites we go to and the apps we use run on data. Our data. One of the most important pieces of data comes from
The juggernaut search ad business is dominated by Google. Unquestionably, this built the Google brand and revenue for decades. It is hard to imagine the
Before the great adtech boom, the advertising model was straightforward – if not simple. Possibly the first and most well-known unifying marketing principle was the
The au courant trend in adtech data are data clean rooms. This is a very clinical and sanitary way to describe the ugly business of
Marketing has radically changed in the last 20 years. It transitioned from being “creative dominant” industry powered by strategy and mass media in limited channels
Customers want personalization and privacy. Marketers want customers. Both need more efficient, effective, and legal ways to find each other, be informed, and engage. It’s
Nothing evokes more distrust and skepticism than someone declaring oh so emphatically; “Trust me.” Yet that is what adtech has asked us marketers to do
It’s heartening to hear the conversations about diversity in marketing shift from “diversity is a good thing” to “diversity is foundational in any high-performance company.”
If you were paying attention, 2022 was the year the bloom came off the “mega rose.” Adtech’s mega players are experiencing declines in revenue and
When Facebook and Google report lower ad revenue, they position it as a symptom of a significant economic slowdown. Mark Zuckerberg explains his company’s massive