Traffic Authentication: The Most Nettlesome Issue In Ad Tech
As published in Ad Age Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening
As published in Ad Age Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening
It’s Time for Advertisers to Focus on People First, Not Technology As published in Ad Age. “Go big or go home” is the mantra that
Most of us can agree that deception is harmful and destructive to relationships and professional aspirations; But what about “white lies? Are white lies really
How have seasoned community builders launched and grown their communities? This was what I sought to answer when creating a talk for Social Media Strategy