Five Strategies To Put Humans In Control Of Ad Tech
As published in Ad Age Many have described ad tech as a black box sitting atop a runaway train, with marketers in the caboose, fearful
As published in Ad Age Many have described ad tech as a black box sitting atop a runaway train, with marketers in the caboose, fearful
As published in Ad Age I think I may be the loneliest woman working in ad tech today. This post is my virtual version of
As published in Ad Age Recently, I saw an IAB b-to-b programmatic study that revealed nearly half of b-to-b marketers don’t even know what programmatic
As published in Entrepreneur It’s no secret that marketers are struggling to adapt to a tech-heavy, algorithmic-driven marketing landscape. Adapt or die is what technologists tell
I am more of a consensus builder rather than “burn the house down” type of change agenct. Yet, in the space of a few weeks
The last six months changed everything. It has sharpened our visceral sense of how human interactions should work at a most fundamental level. By extension,
In the past three years, I have seen nearly dozens of dreamily written articles espousing the virtues of all the new data ventures or AI
Our Digital Lives Have Evolved — So Must Trust As published in Ad Age I can see some (maybe lots) of you scratching your heads